Monday, February 22, 2010

PMA 2010, a narrow perspective

I dropped by Photo Marketing Association show (PMA 2010) this morning, mainly to say hello to an old friend, Gregg Burger from Precision Camera, but also to have a look around at anything that might stand out.

The first thing that was conspicuous was the absence of Canon, and the giant Nikon booth in black and yellow. Later I heard that it would have cost Canon $500,000 to transport the booth from its current home in Las Vegas, so the decided to forgo the expense.

On to the show: there were a few interesting booths including YouBobble, a company that offers to sculpt a bobblehead doll from any photo you send them. A novel idea, and only $99. See pic below:


The thing that I noticed mainly in the show was there was a lot of different schemes for self-publishing books like. There were companies that sold the books themselves, software to start your own book business, printing machines, and even bindery:




This booth had a novel concept, a printer that uses a sort of accordion paper that folds a long ribbon of paper back to back and then binds it:


Plus the machine has a pretty small footprint.


There were of course many other displays; fancy backpacks, Lensbabies, Holgas, but nothing seemed to jump out, no amazing new gadgets or fancy filters. Guess I gotta go out an be creative the old fashioned way, come up with a good concept.